Craig Simpson was SimpsonDirect, is the master of direct mail campaigns. He sends out more than 300 million sales pieces, used thousands of mailing lists, sold hundreds of thousands of products, courses, services, and newsletters via direct mail.
If you want Direct Marketing that really delivers, call Craig and see what he can do for you!
[00:01] – [02:50] Opening Segment
- Let’s get to know Craig Simpson
- Craig talks about the playbook of direct mails
[02:51] – [06:31] The Industry of Direct Mail Marketing
- Changes in the industry and how they adapt to direct mail strategies
- Sources to use to aggregate data
- Tracking responses from various campaigns
[06:32] – [19:49] Making Successful Response Rates
- The top thing their company do
- Guidelines in building a good list of prospects
- Knowing who your prospects are
- Maximizing the effectiveness of the list of prospects
- The concept they do to stand-up and motivate a response to mail
- Tools they used to make a manageable process in Direct Mail Marketing
- Make an envelope that would grab their attention to open it up
- Create a letter that would motivate them to respond
[19:50] – [23:05] Closing Segment
- Craig’s advice to aspiring investors
- If you are going to do it, do it all in. Or else don’t do it.
- How he stays on top of his game
- His way to make the world a better place
- How to reach out to Craig – links below
- Final words
Tweetable Quotes:
“It’s not who you think they are, it’s who you know they are. You’ve got to really know who your prospects are.” – Craig Simpson
“We can only take what we’ve learned and apply it to other places… And hope for a best chance of success.” – Craig Simpson
Resources Mentioned:
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Connect with Craig visit their website here https://www.simpson-direct.com/
Connect with me:
I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.
Call: 901-500-6191
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Email me --> sam@brickeninvestmentgroup.com
