Having second thoughts with your investments and cash flow? In today’s episode, we’re going to dive into them! Serge Shukhat is the Founder of Southwest Property Management and is a Principal at Zona Capital, LLC, a real estate investment firm that specializes in acquiring value-add multi-family and mobile home park assets. Serge spent 13 years in the corporate world before leaving for real estate in 2012. He owns over 70 single family assets and eventually shifted his focus to multifamily, owning over a thousand units in his portfolio. In the last two years, Serge has been repositioning hotels as multi-family properties with his very own innovative strategy.
[00:01] – [03:39] Opening Segment
- Let’s get to know today’s guest, Serge Shukhat
- Serge introduces himself and talks about how he started real estate
- Serge talks about the 2% rule
[03:40] – [13:59] Investing in the Right Asset
- The 2019 market versus the pandemic market
- Rent growth and inflation
- The Best Possible Asset
- Working with cash flow backwards
- Serge discusses debt terms
[14:00] – [25:45] Discovering Opportunity by Self-Funding Deals
- Finding value aside from money
- Investing with slow cash flow
- “I think we were saved by the coronavirus”
- Serge’s long term game plan
- Selling one for more, taking the risk
[25:46] – [30:45] Final Four Segment
- Serge’s advice to aspiring investors
- “Get started and be careful who you listen to.”
- “Become a farmer instead of a hunter.”
- How Serge stays on top of his game
- Knowing everything around him
- Serge’s way to make the world a better place
- Still in the process of knowing
- Reach out to our guest – see links below
- Final words
Tweetable Quotes
“It’s really important to have an investment philosophy.” – Serge Shukhat
“The value is in the knowledge not in the money.” – Serge Shukhat
“Deals always find you.” – Serge Shukhat
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Connect with Serge Shukhat through: sfcgee@gmail.com and LinkedIn, consult and find the right asset for you.
Connect with me:
I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.
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