How to recover after losing $50million: Rod’s Journey from Loss to Recovery

Today’s guest is Rod Kheif.

 

Rod Khleif is a multiple business owner and philanthropist who is passionate about business, high performance, real estate and giving back.

 

Show summary:

In this episode Rod Kheif, a successful business owner and philanthropist, shares his journey in the real estate industry. He discusses his early start, inspired by his mother’s investment, his significant loss during the 2008 financial crisis, and his recovery. Rod emphasizes the importance of mindset, determination, goal-setting, and focus. He also highlights the significance of surrounding oneself with a positive peer group and the role of meditation in enhancing focus. Rod provides insights into the current state of the commercial real estate market, advising listeners to be conservative in their projections and to educate themselves before investing.

 

————————————————————–

The mindset it took to recover from losing $50 million ([00:01:54])

 

Importance of goal-setting and decision-making ([00:03:48])

 

Pushing through fear and limiting beliefs ([00:06:13])

 

The importance of focus ([00:07:38])

 

Playing to your strengths ([00:08:25])

 

The power of peer group ([00:09:15])

 

The Projections and Debt Crisis ([00:15:23])

 

Opportunity in the Market ([00:16:11])

 

Lowering Interest Rates and Future Outlook ([00:17:42])

 

The episode ends ([00:23:57])

 

Rod shares his contact information ([00:23:35])

 

The hosts thank the guest ([00:23:50])

————————————————————–

Connect with Rod Kheif:

Website: http://Rodkhleif.com

LinkedIn: Rod Khleif – https://www.linkedin.com/in/rodkhleif/

Twitter: @RodKhleif – https://twitter.com/RodKhleif

Instagram: @Rod_Khleif – https://www.instagram.com/rod_khleif/

Facebook: Rod Khleif Official – https://www.facebook.com/rodkhleifofficial/

YouTube: https://www.youtube.com/RodKhleif

 

Connect with Sam:

I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns.  

 

Facebook: https://www.facebook.com/HowtoscaleCRE/

LinkedIn: https://www.linkedin.com/in/samwilsonhowtoscalecre/

Email me → sam@brickeninvestmentgroup.com

 

SUBSCRIBE and LEAVE A RATING. Listen to How To Scale Commercial Real Estate Investing with Sam Wilson

Apple Podcasts: https://podcasts.apple.com/us/podcast/how-to-scale-commercial-real-estate/id1539979234

Spotify: https://open.spotify.com/show/4m0NWYzSvznEIjRBFtCgEL?si=e10d8e039b99475f

————————————————————–

Want to read the full show notes of the episode? Check it out below:

Rod Kheif ([00:00:00]) – It’s how do you get anything if you don’t know what it is? You’ve got to create a burning desire or hunger. You’ve got to want it. That’s how you push through fear. That’s how you push through limiting beliefs or that’s how you get uncomfortable. You know that comfort zone is a nice, warm place, but nothing grows there. And so you’ve got to push through fear and all that by knowing what it is you want and why you want it.

 

Sam Wilson ([00:00:20]) – Welcome to the how to Scale Commercial Real Estate show. Whether you are an active or passive investor, we’ll teach you how to scale your real estate investing business into something big.

 

Sam Wilson ([00:00:32]) – Ratcliffe is a multiple business owner and philanthropist who is passionate about business, high performance, real estate and giving back rod. This is your second time on the show. It’s been a couple of years. I didn’t have time to look up the episode number beforehand, but in case you didn’t hear rod the first time, go back. Find that episode there on the How to Scale Commercial Real Estate podcast.

 

Sam Wilson ([00:00:50]) – That was a great episode then. Rod, it’s a pleasure to have you back on today.

 

Rod Kheif ([00:00:52]) – Oh thanks, brother. It’s good to see you again.

 

Sam Wilson ([00:00:54]) – Absolutely, rod, the pleasure is mine. There are three questions, however. I ask every guest who comes on the show in 90s or less. Can you tell me where did you start? Where are you now? And how did you get there in 90s?

 

Rod Kheif ([00:01:07]) – God. Oh, man. That’s a that’s a long, sordid story, brother. I started because my mom bought the house across the street when I was 14 for 30 grand. Two years later, she told me she’d made 20 grand in her sleep. And I said, forget college. I’m going to do real estate. And and fast forward to today. I’ve owned over 2000 houses. I’ve rented long term 200 of them in your backyard in Memphis. We won’t talk about that. And then the rest are in Florida and Denver. But, you know, I now own thousands of apartment units.

 

Rod Kheif ([00:01:37]) – I lost $50 million in 2008 and nine, and it was a single family that pulled me down. And so what I’m known for talking about on my podcast and at my live events is the mindset it took to have 50 million to lose in the first place. And probably more importantly, the mindset took to recover from that to the success that I’m blessed to have today.

 

Sam Wilson ([00:01:54]) – Let’s talk about that because I think, you know, if we get and we don’t have an agenda for this show, I think you and I talked here ahead of time. For those of you listening, you know, a lot of times we’ll just kind of hash out some of the high points we want to hit. I think you and I are going to kind of wander all over the place today and have a good time doing it. But one of the, you know, we talked about that on your first episode. So you can go back and listen to Rod’s story. You can lose in 50 million bucks. That’s a big deal.

 

Sam Wilson ([00:02:17]) – That’s a big hairy deal, not only to build a portfolio of 50 million, but then to lose it. I do want to talk about the mindset it took to recover that. So let’s spend a little bit of time there and then compare that if we can, before the show is over, we’re going to compare that to where you see us in the market today and kind of how.

 

Rod Kheif ([00:02:32]) – The proverbial, you know, what’s about to hit the fan, uh, there’s no question about it. So, uh, you know, so how did I, uh, how did I have 50 million to lose in the first place? And how did I recover? I, when I, when I lost everything I associate with what I wanted and why I wanted it. So, you know, if you come to one of my boot camps, the first thing we do is goal setting on steroids. Because how do you get anything if you don’t know what it is? You’ve got to create a burning desire or hunger.

 

Rod Kheif ([00:02:57]) – You got to want it. That’s how you push through fear. That’s how you push through limiting beliefs or that’s how you get uncomfortable. You know that comfort zone is a nice, warm place, but nothing grows there. And so you’ve got to push through fear and all that by knowing what it is you want and why you want it. So you’ve got to do your goals. By the way, if you haven’t done your goals, write this down. Write down rods, links com or text the word links to 72345. If you’re driving at the bottom of that link tree, that’s got all my social media, it’s got my podcast. I have the largest commercial real estate podcast really in the world now we’re over 20 million downloads. And and it’s because I spent time on mindset and psychology. But if at the bottom of that, Linktree is my goal setting workshop, I do it every year on the first year. I’ll do it again January 1st of this year. And you know, how do you get anything if you don’t know what it is? Right? And and people spend more time planning a Christmas party than they do designing their lives.

 

Rod Kheif ([00:03:48]) – And so do your goals. That’s designing your life. Have your spouse do it. Have your kids. If they’re over ten years old, do it. So again, text the word links to 72345 or go to rods links.com. It’s there. I’m not going to try to sell you anything. Just go design your life. So that starts with goals. Then you got to make a decision. And that’s what I had to do back then. I decided to get out of my pity party and get my butt back up and make stuff happen. And the Latin word for the word decision means to cut off. Uh, for a great analogy, for a real decision would be if you’re going to attack the island, you’re burn your ships because you’re taking their ships home. It’s committed. There’s no one foot in, one foot out dipping a toe in the water. It is freaking done when you make a decision. So you got to make that decision. That’s the next piece. Then. Then for me, I had to I had to get back up after I made the decision of what I was going to do, which was focus on on multifamily, uh, because my multifamily did just fine when I lost everything, it was the single family that pulled me down.

 

Rod Kheif ([00:04:40]) – So then I took that first step and I went out there and started buying multifamily again. And that’s the next piece. You got to take that first step. And, you know, in this business, I have a lot of students that are very analytical. And if you’re analytical, you know who you are, and I love you, but you know how you typically have to check off every box before you make a move? Well, you can’t do that here. You’ve got to take that first step. You know, great analogy for this would be you can drive all the way across the United States at night. Headlight only seen 60ft in front of you. You know you’ll make it. Other people have made it before. You may have some obstacles, but it’s the same way with your goals. But you got to take that first step, okay? So make a decision. Take that first step because you don’t want regret. You know, um, the worst thing in the world is regret.

 

Rod Kheif ([00:05:20]) – Don’t fear failure. Fear, regret. Um, you know, there was this nurse in Australia I may have mentioned on the last episode with you named Ronnie Ware as a hospice nurse, and. Yeah, and you’re right, the five, uh, five biggest regrets of. She asked that, she asked her hospice patients. Do you have any regrets? And the biggest regret was not doing what I know I could have done. Doing what someone else, uh, you know, told me to do. Not doing what I know I’m capable of. I can’t think of anything worse than that. So no regrets. Don’t fear failure. Fear that. And then, you know, it’s it’s, um. The next thing is pushing through fear and limiting beliefs. You know, when I, uh. So what is fear? Um, you know, f everything and run or false evidence appearing real, I think. Yes, it’s probably that for sure, because 99% of what we fear never happens. But it’s definitely, in my opinion, face everything in rise because it’s the successful people that push through in spite of the fear, um, and limiting beliefs.

 

Rod Kheif ([00:06:13]) – You know, when I immigrated this country, I got thrown into school. I found out what bullies were for the first time, and my mom proud dutchwoman that she is, sent me to school in these wooden shoes. These are the actual wooden shoes. We found them when we put her in assisted living. And so I got my butt kicked again. And then we had bullies that lived on the end of my street. And, uh, you know, she they chased me home, and she chased them off with a flyswatter. So next day, I got my butt kicked, you know? So I came up with this belief system that I wasn’t good enough. I used to ask myself, how can I show them I’m good enough? Uh. And which presupposed that I wasn’t. So, you know, a lot of people have these limiting belief systems. I’m not smart enough. I’m not good enough. I don’t have enough time. I don’t have enough money. I’m not analytical enough. That was another one of mine.

 

Rod Kheif ([00:06:51]) – There’s a reason the acronym for Belief Systems is B.S., because 99% of them are. They have no basis in fact, but we believe they’re real. The next piece is focus. I knew I had to have laser focus. The most successful people on the planet have an extremely high degree of focus. And here’s the thing whatever you focus on gets larger, and wherever focus goes, your energy flows. But you know you want to make sure you’re not focused on negativity. You know, we start to talk about politics and what’s happening in this country. And I got flamed up because I’m very much on one side of the fence there. And but the bottom line is whatever you focus on gets larger. And, you know, they asked Mother Teresa when she was live, she was antiwar. She said, no, I’m pro peace. You know, I get students or people, not student students no better. But I get people to call me and say, you know, what do I do to get out of student loan debt? I’m like, wrong question.

 

Rod Kheif ([00:07:38]) – What do you do to make so much money? The debts are irrelevant because again, whatever you focus on gets larger. I listen to two podcasts, um, and, and you know, and I try to stay on both sides of the aisle. One is Tim Ferriss was definitely on the other side for me. And then there’s Joe Rogan. And, you know, I get excited about my 20 million downloads. I think they get that a week on theirs. But on Tim Ferriss Show, I listened to it because it’s fascinating. And he interviews the best of the best in every walk of life, the best athletes. Michael Phelps, NFL, NBA players, best actors Ed Norton, Hugh Jackman, Arnold Jamie Fox, uh, CEOs of the biggest companies in the world like Zuckerberg, um, um, billionaires like Ray Dalio. And he deconstructs their success. Okay? He interviews them, deconstructs their success. And I started to hear a pattern. They almost all meditate. What does meditation enhance your focus.

 

Rod Kheif ([00:08:25]) – Right. So pay attention to focus. That’s a big one. The next one is playing to your strengths. I knew what I was good at and I’m a great communicator. And so I started the podcast and I’m the mouthpiece for, for for my acquisitions company. I have my thought leadership business. I have, you know, over a thousand students around the country. They now own coaching students. They now own over 180,000 units that we know of. I’m super proud of that. Um, and I’ve only been teaching five years and, and and, and and I teach them play to your strengths higher align or partner for your weaknesses. Okay. Because when you’re playing to your strengths, you love what you do and what you love what you do. Success is inevitable. Don’t do what you don’t love. You know, one of the best combinations in my business, multifamily real estate, is an analytical person with an outgoing person. Introvert with extrovert. That’s a match made in heaven because you need both pieces.

 

Rod Kheif ([00:09:15]) – Some people are both, but most are better in one or the other. Here’s the thing though. Don’t live someone else’s life. Do what you’re good at and when you do, you never work another day in your life because you love what you do. And when you love what you do, you’re passionate. And passion is required to influence people. And so, you know, and so focus on your strengths. You’re going to love what you do. You’ll be passionate and and then you’ll be able to influence people. And that passion is the fuel. You know, when you have that passion it breeds creativity and innovation and minimizes or even eliminates fear. Um, just a couple more pieces. The next one is peer group. Who you hang out with is who you become. You know, uh, I when I was losing everything in 2008 and nine, I was in Tony Robbins Platinum Partnership, which at the time was about 130 grand. It’s more than that now. But I was around people that were killing it in the crash when I lost, you know, $50 million in 2008 nine.

 

Rod Kheif ([00:10:04]) – They were killing it. And that’s when, right when I was in that mastermind and they’re like, get up, you big wussy. Go make something happen. 50 million, million. That’s who you want to be around when the soup hits the fan. Right. And so, you know, that’s that’s, uh. And so pay attention to who you allow to influence you. Most people will default to a peer group that they went to school with or that they work with. And, and sometimes these people don’t have your best interests at heart. They’re naysayers or they’re afraid of your success, or they feel afraid of feeling like a failure. You succeed. And sometimes it’s family. And I’m going to tell you I love your family, but choose your peers. Get around people that want more out of life, people that will push you and hold you accountable. That’ll hold you to a higher standard. Most importantly, that that think what you think is hard is easy. You know, if you’re playing tennis, do you want to play tennis with somebody that’s better than you or worse than you? I mean, you know the answer.

 

Rod Kheif ([00:10:52]) – Um, and then the last piece I’ll talk about is, is failure. You know, you only fail if you don’t get up, back up. You don’t get the lesson. You know, I call them seminars. We really fail our way to success. You know, problems give you feedback. You know, I will tell you, if you come to my bootcamp, I’ve got a virtual one coming up in January, and I’ll give your peeps a hell of a deal if they want to come. But, you know, uh, it’s a Saturday and Sunday. On Monday, you’ll get a survey from me asking you what you thought. And of course, 99.9% of the feedback is fantastic, but I’m looking for that 1% of constructive feedback. And how do I make it better? And that’s the only way to get it. You know, I got to meet the billionaire owner of Spanx, Sara Blakely. You know, that the women’s undergarments that hold everything together for women and women know who this is.

 

Rod Kheif ([00:11:36]) – But anyway, she started with 5000, and she’s a billionaire. But I met her at a mastermind that I went to, and she told me that her dad used to ask her and her brother once a week, what have you failed that this week? I thought, what an awesome freaking question to ask your kids. You mind if I mention my boot camp real quick?

 

Sam Wilson ([00:11:52]) – No. Go for it.

 

Rod Kheif ([00:11:53]) – Oh, okay. Yeah. So I’ve got a virtual boot camp coming up. It’s coming January 6th and seven, so you can do it at home in your underwear. I don’t sell anything there. It’s not a sales pitch. It’s two days of training. And if you come use the code, Sam, and you can come for $97. Okay. And so where you go is you go to rods, links, comm. If you’re driving, text the word links to seven, 2345. There’s a ton of free resources there. I’ve got free books there. My social media is there. If you’ve got a question about anything about this business, I answer every single question on social.

 

Rod Kheif ([00:12:24]) – So if you ask me a question, you’ll get an answer for me every time. Some people are like, is this a bot answering? And I got to send a picture of my underwear with my fingers up or something. No, that’s me. But anyway. But the point is, go there that my boot camp site is there when you know the price will be 4 or 500 bucks by the time the boot camp comes around. But if you put in the code, Sam, you come for 97. I don’t sell anything there. It’s every aspect of the multifamily business. Soup to nuts. And and if you go to the bottom of the boot camp website, you’ll see hundreds and hundreds of testimonials. And if you come and you don’t love it, I’ll give you your $97 back. I don’t mean like it. I mean freaking love it. I’ll give you a $97 back. So you know, there is that. But, uh, but anyway, so that’s coming up January 6th and seventh and rods links.

 

Rod Kheif ([00:13:02]) – There’s a lot of free resources there. And again, at the bottom is my goal setting workshop. Do your goals. You should be doing your goals 2 or 3 times a year. Go do it. You know you’ll really enjoy the process I promise you.

 

Sam Wilson ([00:13:12]) – So yeah rod that’s a lot man. I appreciate you going into detail on that. You know, having the people around you, I think that, uh, you know, can help recenter after a devastating loss. It’s probably one of the things that took away from what you.

 

Rod Kheif ([00:13:26]) – Oh, no, it helped me a lot. Help me a lot for sure. Yeah. For sure.

 

Sam Wilson ([00:13:29]) – Absolutely. So you you came out of that, you rebuilt your portfolio. You kind of gave us some insight on, you know, how you, you know, structured everything and got your head in the right space to recover mentally.

 

Rod Kheif ([00:13:42]) – Yeah. All the mental structure. Sure.

 

Sam Wilson ([00:13:44]) – And that sounds like it’s 80%, maybe even more 90.

 

Rod Kheif ([00:13:47]) – It is.

 

Rod Kheif ([00:13:47]) – Listen, that’s the reason my students are so successful because I’m pushing them so hard on the on the mental and the psychological part. The technical is easy. You can learn that anywhere. Go to YouTube University, you know, come to my boot camp for $97. You’ll get the technical and you’ll get a lot of mindset stuff as well. I’m going to tell you, you’re going to get you’re going to you’re going to leave that event just out of your skin. But the point is, most people don’t do that piece. But that’s the most important piece, okay. Is is the mindset and psychology for every aspect of your life your health, your wealth, your relationships, your happiness mindset and psychology is the most important piece for sure.

 

Sam Wilson ([00:14:18]) – Absolutely. Absolutely no, I love that. That’s absolutely great. How are you setting yourself up now? This is not something we got to talk about two years ago.

 

Rod Kheif ([00:14:27]) – Being very being very conservative. I’m going to tell you that I’m very conservative. Like I haven’t bought a deal in over a year.

 

Rod Kheif ([00:14:33]) – I’ve got a deal right now. Screaming deal under contract. Um, it’s 200 units in San Antonio, about a little over a mile away from another 296 unit asset we own. That’s one of our top performing assets. And this deal is this, this unit, this this place is even nicer than the 296. And we’re going for 100,000 a door. The one next door sold for 137,000 a door. Um, you know, this place was under contract for 26 million months ago. We’re getting it for 20. I mean, screaming deal. Uh, we’re assuming a low interest loan. I’m very, very conservative, Sam. I mean, like, we’re we’re, uh, we’ll have six months of operating reserves of expenses, just, you know, in case the, you know, you know, what hits the fan. Um, we’re we’re going to do a huge CapEx renovation budget. They’re almost $4 million, and we’ll have 360,000 of it in just in case we miss something. I mean, that’s that’s how conservative we are.

 

Rod Kheif ([00:15:23]) – Um, the projections are very conservative, but that’s the that’s the operative word today is be conservative. I really believe the soup is about to hit the fan. The. There’s a ton of debt coming due. And and when debt comes due in the commercial space, you either have to sell or refinance. Sales are down almost 90%. Refinancing is extremely difficult right now because of the interest rate increases. And we have what’s called debt service coverage requirements. Meaning, you know, when you buy a commercial property, they’re looking at the property’s ability to service the debt, not yours. They’re not looking at your income. They want to make sure the property will do it. And so, you know, these operators, I know some world class operators that are in in deep duty right now. I mean, they’re in trouble. And and I mean, guys, I really have a lot of respect for because they got what’s called bridge debt, which is like hard equity money in the single family space. And it’s it’s very onerous debt.

 

Rod Kheif ([00:16:11]) – It’s low, low, uh, adjustable rate interest rates short term. And, you know, I’m embarrassed to say I’m in a couple of them right now with a past partner that did it. Um, uh, talked me into it. Uh, we’ll get out of it, but it’s no fun. But there are a lot of them that aren’t going to get out of it. And so there’s incredible opportunity coming. You know, there’s been a lot of greed these last few years. Um, you know, Warren Buffett’s famous quote, be fearful when others are greedy. I’ve been real fearful the last couple of years. But then again, the flip side of that is be greedy when others are fearful and the fear is here, it’s coming. All you have to do is watch the news. Don’t get me started, but just keep this in mind. The news are not there to inform us. They’re they’re they’re moneymaking. They’re not public service organizations that make money. And the censorship and the propaganda on the news anymore, it’s just almost like, mind numbingly stupid and amazing that people are falling for it, frankly.

 

Rod Kheif ([00:17:01]) – Uh, but, uh, yeah, don’t get me started on that. But, uh, you know, just be careful what you bring in. And that’s why focus is so important. That’s why your goals are so important. So you don’t get sucked into that stuff. Stay focused on your goals and what you want. And this could be the greatest moneymaking opportunity of your lifetime, because I believe everything’s going on sale. Businesses, definitely. Every asset class in real estate is going on sale, you know? So whatever it is, what? Pick your vehicle right now, decide and and go learn it. If it’s multifamily, get your butt to my bootcamp. If it’s something else, go learn it right away. Because if you’re in the if we’re in this, if we’re in the middle of the soup, it’s going to be too late. You’ve got to build relationships. You got to understand how to value stuff. And you know whether businesses are real estate. You got to understand all that.

 

Rod Kheif ([00:17:42]) – And so that takes some time. So you want to get up to speed as fast as you can. Because I really we may have a lull before the election. I think rates are going to come down because the current administration has to do something. You know, unless they’re going to steal the election again, they’re going to have to do something to, to to look decent. And so, you know, it’s it’s going to be, uh, you know, lowering the rates to try to make the economy look better. But after this election, watch out, because I really believe the proverbial, you know, what’s about to hit the fan. I really believe that.

 

Sam Wilson ([00:18:10]) – Well, for sure, if you just look at the the amount of debt that’s maturing in the next 12 to 18 months and it’s it’s a crazy thing, a staggering number and.

 

Rod Kheif ([00:18:20]) – Commercial commercial debt. Yeah. Right.

 

Sam Wilson ([00:18:22]) – Yeah. And I mean, and that’s I mean that’s, that’s a staggering number. We’ll just seeing how that plays out will be interesting.

 

Sam Wilson ([00:18:28]) – I do have a just a mechanical question on this deal that you guys are buying. Why is someone even selling a deal that has a fixed load?

 

Rod Kheif ([00:18:35]) – They ran out. They ran out of money. Yeah, they ran out of money. Uh, horrible operator, horrible management. They’ve got 40 vacancies in the market that were 96% occupied a mile and a half away. Um, and this these units are bigger. They have fireplaces. That’s on a lake. Um, I mean, it’s a nicer asset, but they’ve let it go to hell. And that’s why we have to raise 4 million, uh, in CapEx almost. That’s probably 3.8 million, um, to, to do the to to do the renovation. They’re on 200 units, a pretty significant CapEx budget, but it’s going to be a world class asset again, Lake on one side, golf course on the other, just it’s it’s got all the bones of really being something spectacular but horrible management, which is what we love to see.

 

Rod Kheif ([00:19:15]) – That’s the ideal scenario. Uh, because we’re assuming low interest debt on that. It’s got seven years left on it. We’re not getting new financing. It’s got 4% debt on it, which is fantastic right now. So we’re assuming that that loan and, uh, yeah, just a very exciting screaming deal. Very excited about.

 

Sam Wilson ([00:19:31]) – How how do you keep your acquisition teams busy? I mean, it’s been a year.

 

Rod Kheif ([00:19:36]) – Oh we’re going through so many deals, man. I mean, we looked at so many. We’ve kissed so many frogs. You have no idea. So many frustrating where people have outbid us and we’re like, no, we’re not going to go higher than that. And, you know, it just is what is. By the way, if you’re accredited and you want to take a look at the San Antonio deal, text the word partner to 72345 and we’d love to talk to you about it. I also have an incredible free, free resource for investors, passive investors. It’s probably the best out there.

 

Rod Kheif ([00:20:03]) – It’s this we call it the Cash Flow Club. It’s the free cash Flow club. If you text club to seven, two, three, four, five we’ll give you the link. It’s got videos, books, articles, emails. I think it’s just probably the most incredible resource for passive investors that’s out there. We’re not going to try to sell you. It’s just a free resource. If you want to check it out, it’s free Cash Flow Club. See our Cash Flow club.com or text the word club to 72345. And we’ll send you that link. Incredible resource. For learning about passive investing or better yet, come to my boot camp. Honestly, you know, why would you give your hard earned money to someone without having some basic understanding of what it is you’re investing in? So many people do that they’ll put their money in the stock market. Haven’t got a clue what’s happening with it. Don’t do that. Spend a little bit of time learning what you’re investing in, either at my bootcamp or, you know, go to the Cash Flow club or learn elsewhere.

 

Rod Kheif ([00:20:53]) – But learn before you give your hard earned money to someone. That always kills me when I see that. So yeah.

 

Sam Wilson ([00:20:59]) – Absolutely. Rob, this has been great. I mean, you’ve given us the, uh, the way to get our head screwed on straight. You’ve told us about this, the deals that you guys have been sorting through. Finally, finally finding one in San Antonio. Right? Right. One thing I read this morning, I and I spend about one minute a year on social media. Uh, but, uh, for better or for worse, I just it’s just not where I spend my time. But I did read something this morning and they were talking about capital raising, and they’re saying, man, this is a challenging environment to raise capital in. How are you guys climbing? Well.

 

Rod Kheif ([00:21:31]) – I mean, you know, it is tough. It’s right now it’s not finding the deals that’s hard. And moving forward it’s going to be finding the money. And you know it’s going to be a challenge.

 

Rod Kheif ([00:21:39]) – And you know, you just have to allay the fear of your investors. I’m actually doing a raising capital workshop the next two nights. It’ll be at the bottom of Rod’s links because this will probably air afterwards. But at Rod’s links will be my raising Capital workshop. It’s like four hours. What I trained my warriors, my coaching students on how to, you know, raise capital. So go watch that at Rod’s links or text links to 72345 and uh, and and again I’m teaching that tomorrow and the next day for four hours. So, um, you know, the soup to nuts. So if you want to learn how to raise capital, you’re going to want to watch that because it’s, it’s it’s again, it’s what I teach my warriors at my warrior only events, my warrior, my coaching students, I it’s what I taught them at my warrior only event because it’s so important right now.

 

Sam Wilson ([00:22:20]) – Yeah it is. And it’s interesting to see even the bigger names that it’s like, hey, you know, even the the shops that are raising lots and lots of money or saying the same thing like this is challenging.

 

Sam Wilson ([00:22:30]) – So it’s it’s got to be, you know, a.

 

Rod Kheif ([00:22:32]) – Lot more handholding. Yeah. Yeah.

 

Sam Wilson ([00:22:34]) – It’s adapting and it’s like you said, allaying the fears of your investors and presenting really the, the, the sound deal mechanics. I think that that’ll, that’ll really help, help close the deal. So that’s really, really cool. What else is there. Is there anything else here you want to leave with our listeners? We got about 60s left on the show. Yeah.

 

Rod Kheif ([00:22:49]) – No, just go to Rod’s links. Com or text links to 72345. And all my stuff is there, you know and and you can learn a lot. There’s a lot of free resources there if you’re interested in, you know, in investing passively then go to the free Cash Flow Club or Text Club to seven, two, three, four, five and and and we’ll chat with you or you can, you know, just see what’s there and set up a call if you want or just learn. I mean it’s just but you got to learn if you’re going to invest your money, for God’s sakes, at least have an understanding.

 

Rod Kheif ([00:23:19]) – There’s the questions you should ask before you get in a deal. As one of the books. They’re one of the free books there, my best selling number one best seller. I’ve given away tens of thousands of copies, is there for free. How to create lifetime cash flow through multifamily properties. There’s a bunch of just a ton of free stuff there. So anyway, that’s it man.

 

Sam Wilson ([00:23:35]) – Fantastic. We’ll make sure to include that all there in the show notes. Rod, it was great to have you back on the show again today. Certainly appreciate. Thanks for having. And, uh, I guess my normal question is how do our listeners get in touch with you? But you’ve done plenty, uh, plenty of sharing how they do that here on the show. So again, thank you for coming back on the show. Have a great day.

 

Rod Kheif ([00:23:50]) – Thanks, brother. Thank you. You too man.

 

Sam Wilson ([00:23:52]) – Hey, thanks for listening to the How to Scale Commercial Real Estate podcast. If you can, do me a.

 

Sam Wilson ([00:23:56]) – Favor.

 

Sam Wilson ([00:23:57]) – And subscribe and leave us a review on Apple Podcasts, Spotify, Google Podcasts, whatever platform it is you use to listen. If you can do that for us, that would be a fantastic help to the show. It helps us both attract new listeners as well as rank higher on those directories. So appreciate you listening. Thanks so much and hope to catch you on the next episode.

Leave a Reply

Your email address will not be published. Required fields are marked *