Shaking things up a bit, today we’re interviewing two people at the same time! Hop in, and together let’s have fun while learning how to scale in commercial real estate with the BrandFace duo, Tonya Eberhard and Michael Carr.
Tonya started the first 18 years of her career in the radio industry, where she originally became intrigued and realized the power of personal branding. Almost two decades and many successful brands later, she founded BrandFace – a book series, speaking series, and personal branding program.
Michael Carr is America’s Top Selling Real Estate Auctioneer and the Abundant Life Broker. During his 28 years of experience, he has been actively involved in over 78,000 transactions and licensed in as many as 31 states in the continental U.S. as a broker and an auctioneer.
[00:01] – [01:22] Opening Segment
- Let’s Get to know Tonya and Michael
[01:23] – [18:34] Invest in Your Personal Branding
- Tonya and Michael share what they do at BrandFace
- The 3 Step process in creating your personal brand
- Define
- Develop
- Display
- Common mistakes made by people struggling with their branding
- Building your social media presence
- Keep everything consistent across all platforms
- How to stand out in your space and against your competition
[18:35] – [23:55] Closing Segment
- Tonya’s and Michael’s advice in creating your personal branding
- How they stay on top of their game
- Their way to make the world a better place
- How to reach out to them – links below
- Final words from all of us
Tweetable Quotes:
“People don’t do business with a logo. They do business with a person.” – Tonya Eberhart
“Any industry that you’re in, you really benefit so much from having your own point of differentiation.” – Tonya Eberhart
“You got to have something that makes you different than the next guy. Then when they catch that shiny and that’s different, and they start looking at the rest of you.” – Michael Carr
——————————————————————————————
Connect with Sarah and Michael on https://brandfacerealestate.com/
Connect with me:
I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.
Call: 901-500-6191
Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in!
Email me --> sam@brickeninvestmentgroup.com
