Marketing and Branding Strategies for Generating an Endless Stream of Motivated Sellers Leads with Probates with Sharon Vornholt

Listen to the Episode (22:34)

Sharon Vornholt is a leading probate investing expert for more than a decade. However, she did not invest in this niche right away. Rather, she began investing in 1998, starting out as a rehabber and a buy and hold landlord until she became an “accidental wholesaler” in 2008 when the market crashed.

Eventually, she has made a name for herself as a probate veteran with expertise in marketing and branding. Sharon is on a mission to share her knowledge about probate investing and marketing and branding to real estate investors to allow them to create unforgettable brands and marketing plans that work.

[00:01] – [02:09] Opening Segment

Let’s get to know Sharon Vornholt
Her experience growing up in a real estate family

[02:10] – [08:10] The Behind-the-Scenes of Probate Investing

Why she is passionate about probate investing
The difference between marketing and branding
An easy way to search for probate leads

[08:11] – [20:52] “Time and Circumstances Problems”

Sharon does not use cold calling to reach out to her leads
- Here’s what her team does instead
How “time and circumstances problems” are favorable for Sharon
What to watch out for in a probate investing deal
What is Probate Investing Simplified?

[20:53] – [22:33] Final Four Segment

A useful tool or resource that you cannot live without
- Computer and phone
A real estate mistake and how to avoid it
- Branding yourself at the beginning
Your way to make the world a better place
- Giving back through the blog and podcast
Reach out to Sharon
- See links below
Final words

Tweetable Quotes

“Marketing is how you get leads, but branding is why they choose you..” – Sharon Vornholt

“The one thing you do need to do on your own is figuring out how to get the leads in your area. There’s simply no magic button for that one. I wish there was but there’s not.” – Sharon Vornholt

“Get your attorney involved, and people think they need to know a lot of legal stuff, you really don’t.” – Sharon Vornholt

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Email sharon@sharonvornholt.com to reach out to Sharon or follow her on LinkedIn. Visit her personal website to create unforgettable brands and marketing plans that work!