Scaling Multifamily Through Value-Based Marketing Strategies with Anthony Vicino

Anthony Vicino is a serial entrepreneur who has helped build multiple million-dollar companies from the ground up, by creating efficient systems that scale. Utilizing value-based marketing strategies and always focusing on providing exceptional end-user experiences.

Anthony is a best-selling author, investor, and small business owner who successfully managed his own personal portfolio of multifamily assets spread across the country, before joining forces with Dan Kruger in 2019 to create Invictus Capital. 

[00:01][04:10] Opening Segment

  • Let’s get to know Anthony Vicino
  • Anthony talks about his background
    • Buying into multifamily and eventually scaling to bigger projects
  • Leaving his full-time job and started building businesses

[04:11][15:56] Scaling Multifamily Through Value-based Marketing Strategies

  • Transitioning and scaling to bigger MF properties
    • Taking small steps and growing slowly
  • Mistakes he made during his transition to bigger properties
  • Finding the partner that complements your skillset
  • First asset they closed as partners
  • Forming and maintaining the right relationships with people

[15:57][18:34] Closing Segment

  • Anthony’s advice to aspiring investors
    • Play long-term games with long-term people
  • How Anthony stays on top of his game
  • His way to make the world a better place
  • How to reach out to Anthony – links below
  • Final words

Tweetable Quotes:

“Be cool to everybody. Take time to invest in every relationship, because you never know which one’s gonna pan out.” – Anthony Vicino

“In business it’s tough. If you want to go far, you go as a group. If you want to go fast, you go alone.” – Anthony Vicino

“Things that start hard, they end hard.” – Anthony Vicino

Resources Mentioned: 

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Connect with Anthony on LinkedIn or visit https://invictusmultifamily.com/ . Check out their podcast at https://invictusmultifamily.com/multifamily-investing-made-simple/ 

Connect with me:

I love helping others place money outside of traditional investments that both diversify strategy and provide solid predictable returns.

Call: 901-500-6191

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Email me --> sam@brickeninvestmentgroup.com

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