Winning Risk Capital with Rick Martin

Listen to the Episode (27:42)

Rick Martin runs Fortress Federation, a multi-family company that focuses mainly in the Southeastern United States. He has been in Real Estate since 1997 and currently invested in over 1,300 units.

In addition to real estate, he has led a career in Entertainment and Commercial Advertising.

[00:01] – [08:15] Opening Segment

Getting to Know Rick Martin
Rick talks about his background
Owning both Single and Multi-family Properties
Established partnership at Southeastern US

[08:16] – [15:09] Bringing Net Worth to your deals

What is KP (Key Principal) and how does it affect real estate
Risk Capital
Winning and losing Risk Capital

[15:10] – [22:12] Strategies to execute the Game Plan

Vetting Operators as part of strategies
Having a track record and beating projections
Conservative Underwriting
Handling and overcoming hard deals situation
Underwriting and due diligence when it comes to making deals

[22:13] – [27:20] Final Four Segment

Rick’s advice to aspiring investors
- Don’t fall in love with a deal no matter how far down the river you are.
How he stays on top of his game
His way to make the world a better place
How to reach out to Rick – links below
Final words

Tweetable Quotes:

“I’ve not taken a deal where I just jumped in. The deals that I’ve done, I have known these people for a while, I have seen how they’ve run their ship. I see how they underwrite. I can run for a deal really quickly in just a few moments, just looking at the underwrite.” – Rick Martin

“Before you do anything in a day, before you turn on your phone or check your email or social media, just get present with yourself. Just tune in to you before you plug in to the rest of the world.” – Rick Martin

Resources Mentioned: